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Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

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In response, Carrot Top’s attorneys argued the messages were “a malicious threat to expose Thompson to disgrace… with intent thereby to extort money under the guise of litigation conduct.”

The comedian has headlined the Atrium Showroom since November 2005, performing a high-energy show that mixes prop comedy, blue humor, and topical material and has been extended in later contract deals.

The Luxor has not announced a return date, though as of Friday night, Monday’s 8 p.m. performance was still listed on sale.

What is Betty Boris And Boo?

Commissioners pointed to evidence suggesting the tribe may have already been overcharged compared to other member customers.

The Upper Sioux Community also argued that, as a sovereign tribal nation, it is not subject to Minnesota utility regulations. The commission declined to rule on the sovereignty question, concluding it was unnecessary to resolve that issue to determine that Minnesota Valley could not prevent the casino from generating its own power.

An attorney for Minnesota Valley told commissioners the cooperative plans to appeal the order.