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With odds of 17% on Kalshi’s futures market, the Rams are the only NFL team to open the season with double-digit odds. The probability translates to +488 in American odds, a figure that is regarded as comparatively low for a Super Bowl favourite. But history is not on the Rams’ side – all of the last 25 NFL teams to open a season with futures odds of +500 or lower have failed to win the Super Bowl, according to Yahoo Sports.
In May, the NFL sent a letter to the US Commodity Futures Trading Commission with a list of certain event contracts it deemed objectionable. By July, the league doubled down with public comments to the CFTC after the agency issued draft regulations for the contracts. The NFL cited props on player injuries, penalty totals and missed field goals as those that fit the bill. Goodell, however, conceded that the NFL has held discussions regarding prediction markets as public policy evolves.
Two other leagues, Major League Baseball and the National Hockey League, have each signed a Memorandum of Understanding with the CFTC that allows participating teams to partner with the operators.
About Infernal Fury
After 11+ years working for Calvin and CalvinAyre.com, it’s hard to say goodbye. I’ve left this to the last couple of hours and imbibed a few Bombay Sapphires to ease me through it. Still, I’ve written and deleted and wrote again, but the best I can say right now is that it’s been an incredible ride.
Before I sign off, to the staff writers, past and present; Steven Stradbroke, Peter Amsel, Jamie Hinks, John Blaise, Erik Gibbs, Lee Davy, Kirby Garlitos, Jasmine Solana, Leonard Postrado, Paul Seaton, Dan Taylor, Derek Tonin, Criz Hombrebueno, Ed Drake, Lee Bell, Rafi Farber, Daniel Gardner, Paul How, Admir Aljic, Anton Fabico, Mike O’Donnell, Jason Kirk, and Vince Martin, and our on-camera hosts Becky Liggero-Fontana, Dana Workman, Angelia Ong, Ed Pownall, Stephanie Tower and Tatjana Pasalic, to our excellent productions team Patrick Visenio, Jerome Guidotti, Rob Peacock, Ian Matteo, Glenn Ala, Chris Roxas, Geoff Salorio, Yancy Uy, Carol Tan, Evette Borromeo, Jeks Inanuran, Janus Martinez, Giselle Ordinario, Joseph Cataan, Sandy Ventosa, Carlos Dittborn, Mani Singh, Roland Naidoo.
And to all of the people behind the scenes Giron Perez, Joey Bote, Sid Isidro, Roger Castro, Tristan Villagracia, Jeremy Beltran, Ednelyn Agulto-Manalo, Jeh Almazan, Ian Ignacio, Red Bargan, Kimmy Maclang, Xeirus Sta. Ana, Lea Nicolle Luat, Catherine Resurreccion, Alexandre Esguerra, Jayson Pimentel, Samori Joseph, Cindy Padilla, Amanda Lopez, Rogelio Gabiano, Aries Hegina, Fawn Labrie, Anthony Dohm, Adrian Eden, Paolo Ramos, Emily Haruko Leeb, Mani Chagtai, Brad Lancaster, Carl Rivera, Alfredo Abaroa, Shannon M, Aphol Angeles, Vine and Zen Alvarez, Frey Sotelo, Daves Biag, Idn Aguliar, Angela Alano, Jeremy Yap and George F.
About Infernal Fury
Each year, the start of the NFL season gives bonus hunters an opportunity to take advantage of generous offers from leading operators as the companies engage in a customer acquisition bonanza.
Given the rise of prediction markets, this week arguably represents the most frenzied campaign since the historic PASPA decision in 2018. Buttressed by massive capital injection from substantial funding rounds, operators have spent handsomely on celebrity endorsements. Over the last week, ads featuring LeBron James, Sydney Sweeney, Marshawn Lynch and Jeremy Piven have showered the airwaves. Even Pete Sampras, who disappeared from the public spotlight for the better part of two decades, resurfaced in a US Open spot for Kalshi.
While Polymarket pulled off a coup with the signings of James, Eli Manning and Derek Jeter, a Novig ad featuring Sweeney arguably received as much fanfare. Sweeney, an Emmy Award-nominated actress known for her role in HBO’s Euphoria series, stars in the spot titled “Just Sports.” As of Friday afternoon, the Novig post on social media platform X received at least nine million views.
