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As of yet, the Securities and Exchange Commission (SEC) hasn’t approved the aforementioned NHL futures ETFs.
For the right audience, likely professional traders and sophisticated retail investors, the CME futures on FutureSports indexes could amount to “Goldilocks” offerings because the derivatives aren’t standard sports bets nor are they carbon copies of the event contracts traded on prediction markets.
The MLB and NHL futures contracts could be deployed by big-money bettors as hedges on various team exposures over the course of those leagues’ seasons.
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While Polymarket pulled off a coup with the signings of James, Eli Manning and Derek Jeter, a Novig ad featuring Sweeney arguably received as much fanfare. Sweeney, an Emmy Award-nominated actress known for her role in HBO’s Euphoria series, stars in the spot titled “Just Sports.” As of Friday afternoon, the Novig post on social media platform X received at least nine million views.
Throughout the ad, Novig throws shade on its rivals for offering niche markets on events such as the timeframe for when traders believe that Venezuelan President Nicolás Maduro will be removed from office. Unlike operators such as Kalshi and Polymarket, Novig has opted to limit its offerings to purely sports. “No betting on wars, or deaths…or politics,” Sweeney mused.
During the 2025-26 NBA season, Kalshi made waves by granting an equity stake to two-time league MVP Giannis Antetokounmpo. According to the Wall Street Journal, Sweeney’s representatives approached Novig to express interest as a potential investor. Eventually, the company granted her an undisclosed amount in equity. The increased role of celebrity endorsements in the space is a trend that will likely receive closer observation in the coming months.
How to play Vampires Fate
Bitcoin SV Webinars – The Bitcoin Association holds regular webinars of varied levels of information on topics of varied interests. They have primarily focused on building new solutions and offer those in attendance a good window into a few of the things that are possible.
Bitcoin SV Hackathons – There are a number of hackathons each year. If you’re familiar with the hackathon concept, they’re just like the rest. Developers are given a certain amount of time and parameters to develop an application. The application judged the best will win a prize which is usually BSV and fame and glory. They offer assistance to Ethereum and non-blockchain developers looking to build on Bitcoin SV.
The following are a set of articles that discuss some of Bitcoin SV’s capabilities and offer some real-world business use cases. Most of these are specific to the gaming industry but there are a couple that are more generic but highlight BSV’s benefits.