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NetEnt also attaches its Elevate suite of paid bonus-entry and feature-boost options. That reflects the wider industry move toward giving players direct routes into bonus play rather than waiting for natural triggers.

For NetEnt, now part of Evolution’s game-supply operation, Demon Beats fits a pattern. The studio tends to iterate on proven mechanical families rather than pivot into adjacent categories such as crash or instant-win formats. The Avalanche engine is a durable part of the studio’s identity, and returning to it positions Demon Beats as a portfolio continuation rather than an experiment.

The staggered rollout matters too. With early access preceding general availability, operators get a short exclusivity window before the game reaches the wider market. For an established supplier, that structure shows how NetEnt keeps leaning on brand-recognizable mechanics to stay competitive against a crowded field of content providers.

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“At the end of the day, this is not about revenue. This is about channelization,” Nally added. “How much of that black market can we channelize into the legal, regulated market?”

According to Nally, approximately 70% of online gambling in Alberta occurred through unregulated operators prior to the July 13 launch, with the remaining 30% flowing through Play Alberta, the province’s sole legal platform at the time.

As of Sept. 17, 31 licensed iGaming operators are officially live and accepting wagers across the province.

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Angelozzi is set to serve as the combined company’s chairman and CEO, while Lottomatica’s deputy CEO and CFO Laurence Van Lancker will assume the same role.

Hostench and Cirsa CFO Antonio Grau will also continue to lead the teams at Cirsa.

Following the deal’s completion and approval by Lottomatica’s general shareholder’s meeting, the combined company’s board would consist of the existing 11 Lottomatica directors, as well as two new directors nominated upon designation by Blackstone.