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GiG exited the B2C space in 2023 when, after a strategic review, the company split its media and platform divisions, the former of which was rebranded as Gentoo Media.
The 888Africa acquisition announcement raises questions about why GiG have opted to return to the B2C sphere. Richards warns against over-analysing the deal as a wholesale return to B2C, insisting that GiG remains a B2B platform and tech business at its core.
Asked why GiG had returned to B2C, Richards explains the decision was threefold.
What is Dominoes - classic domino game?
Their targets included Nellie’s Tavern in Decatur, where an ATM was stolen July 17, and Debbie’s Gaming, also in Decatur, where thieves failed to pry an ATM from the floor July 30.
Investigators said cellphone tracking ultimately led them to the suspects.
Early Monday, Sept. 14, police tracked phones linked to the men to BB’s B.F.E. Bar & Grill in Latham, roughly 25 miles northwest of Decatur.
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Genius founder and CEO Mark Locke this week touted Genius’ position as a provider of official data, settlement and integrity services to both traditional betting and predictions platforms.
“Through Legend and our wider media platform we help operators acquire the customers all of them are competing for,” he added in a personal LinkedIn post.
“That is why I see prediction markets as a net benefit for Genius. I believe they create more businesses to supply, more ways to monetise the same sports activity and more competition for the customers we help operators win,” Locke said.